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PAID TRAFFIC

CONFERENCE

2018

PRE-RECORDED | ONLINE, ATTEND FROM ANYWHERE

FOR BUSINESS OWNERS, E-COMMERCE, MARKETERS.

LEARN TO MASSIVELY INCREASE SALES WITH ROI-POSITIVE FACEBOOK ADS AND ADWORDS CAMPAIGNS.

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SPEAKERS FEATURED IN

WHAT TO EXPECT FROM
PAID TRAFFIC CONFERENCE 2018

We’ve brought together over 20+ of the world’s top marketing experts to teach you how to implement effective paid acquisition campaigns that will drive your sales, leads, and traffic. Here’s what you can expect to learn at this online Paid Traffic Conference:

Facebook Ads

FACEBOOK ADVERTISING

Unsure whether Facebook advertising is for you? Or perhaps you are looking to improve your campaign results and optimize your Facebook ads?

Learn how to become a Facebook ads expert and set up effective Facebook ad campaigns.

Adwords

GOOGLE ADWORDS

Learn how to effectively show your ads in front of your target audience on Google’s search results.

Our expert speakers will teach you how to bid on the right keywords, lower your Cost Per Click (CPC), and write impactful, high CTR ads.

SESSION HIGHLIGHTS

Check out some highlight clips of the sessions you’ll be attending at PTC2018.

BEN HEATH ON ANALYZING & OPTIMIZING FB ADS

MONICA LOUIE ON FACEBOOK AD MISTAKES

AZRIEL RATZ ON SCALING OF FB ADS

AMY HEBDON ON WHY YOUR ADWORD AD IS NOT SHOWING UP

ISAAC RUDANSKY ON ADWORDS AUCTION

MADDIE CARY ON ADWORDS KEYWORDS MISTAKES

JOIN US TO LEARN HOW TO INCREASE SALES AND TRAFFIC WITH ROI-POSITIVE PAID ADVERTISING CAMPAIGNS.

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CONFERENCE AGENDA

FACEBOOK ADS DAY 1

What Can Facebook Advertising Do For Your Business? Understanding More About Facebook Ads And Tips To Launch Your First Facebook Ads Campaign With Success

If you are new to Facebook Ads, you might be wondering how you can use Facebook Ads to grow your business. In this session, you will learn how Facebook Ads work and mistakes to avoid – from a 30,000 ft view.

Akvile DeFazio

Akvile DeFazio

Akvile DeFazio is the President of AKvertise, Inc., a social media advertising agency based in Paso Robles, California. Her areas of expertise are event marketing, ecommerce, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter Ads, and the like.

The 3 Pillars Of Facebook Ads Campaign Success: Audience building, Engagement & Conversions

Wondering how to set up a successful Facebook ad campaign? In this session, Traci will share the 3 pillars of every successful Facebook Ads campaign so that you can avoid mistakes that cost time and money.

Traci Reuter

Traci Reuter

Traci Reuter is the founder of Divine Social – a Facebook Ads marketing agency. She is also the co-host of a very popular marketing podcast, The Social Media Marketing Happy Hour.

Speak To The Right Audience: Mastering Facebook Audiences And Targeting

Your Facebook ad campaign’s success will largely depend on whom you’re targeting. In this session, you will learn about the different Facebook audiences, and know what are the best Facebook ad audiences for your brand and how to create them.

Liz Melville

Liz Melville

Liz Melville is a Facebook Ads & Sales Funnel Strategist for online course creators & personal brands. She specialised in Facebook marketing for over 6 years, learning from the best of the best – influencers and thought leaders such as Mari Smith.

Close The Sale With Facebook Ads Retargeting

Retargeted customers are three times more likely to click on your ad than new customers, which is why an effective retargeting strategy is key to Facebook Advertising. In this session, Jaymie will be sharing her Facebook retargeting strategies so that you can put your products back in front of these consumers and leads them back to the path to purchase.

Jaymie Tarshis

Jaymie Tarshis

Jaymie Tarshis is a Facebook ad strategist and marketing consultant who spends her days consulting with entrepreneurs and passionate business owners on how to leverage the power of Facebook Ads and the internet to quickly grow their brand.

How to Lower Your Facebook Ad Costs Organically

Need to lower the cost of your ads on Facebook? In this session, Amanda shares how building engagement on your posts will send positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs.

Amanda Bond

Amanda Bond

Amanda Bond helps people to stop guessing & start getting results with Facebook ads. As owner of The Ad Strategist, she was named a “Facebook advertising genius” by Entrepreneur Magazine.

How To Take Your Target Audiences From Strangers To Paying Customers

A common mistake is trying to sell right away to people who aren’t ready to buy from you yet. In this session, Charlie will share how to guide your target audiences toward a buying decision, using the ALL Framework (Awareness, Level 1 Remarketing, and Level 2 Remarketing) that he’d developed.

Charlie Lawrance

Charlie Lawrance

Charlie Lawrance is the founder & CEO of digital marketing agency Gecko². He works with SMEs to generate leads and increase revenue through Facebook advertising and Google AdWords. He is also a writer at Social Media Examiner and Social Media Today.

Facebook Ads Strategies For Physical & E-Commerce Products in 2018

Want to grow your physical or e-commerce sales using Facebook Ads? Alex will walk you through his Facebook ads strategies to get highly relevant traffic instead of accidental visitors, and you will learn how to convert your traffic to sales.

Alex Fedotoff

Alex Fedotoff

Alex Fedotoff is one of the leading Facebook advertising strategists for e-commerce brands. His agency AF MEDIA helps brands to scale massively using results-oriented direct response advertising. Huffington post calls him one of the foremost Facebook advertising experts in the world and The Next Web calls him a marketing specialist with one of the highest ROI-producing Facebook formulas amongst advertisers.

How To Scale Ad Spend

There is a trick to scale your Facebook Ad campaigns. In this session, you will learn what you need to consider before you scale up your Facebook Ad campaigns, and how you can best scale your ad spend without killing the performance of key metrics like cost per lead.

Azriel Ratz

Azriel Ratz

Through his years of experience in online marketing, Azriel Ratz has perfected his strategy for companies finding their ideal audiences and creating the most relevant ads for their businesses. He is the creator of “Facebook Ads Mastery” and the author of Find, Engage, and Optimize. Azriel has managed ads in B2B, B2C, SaaS, eComm, online publishers, non-profit, and more.

FACEBOOK ADS DAY 2

Creating a Facebook Video Ads Sales Funnel that Converts

Facebook video ads are a great way to add value to your target audience, engage them and grab their attention. In this session, Amy will share how to create an effective Facebook video ads sale funnel.

Amy Crane

Amy Crane

Amy Crane is the founder and main Facebook Ad Strategist at Social Lab Marketing. She manages over $350K in monthly ad spend for her clients and loves helping other entrepreneurs and business owners build a tribe of raving fans and customers using Facebook Advertising.

How To Analyze & Optimize Your Facebook Ads

After you’ve set up your Facebook ad campaign, it’s time to analyze and optimize your Facebook ads. No matter how amazing your campaign is, you need to monitor it to check how it’s performing and when it’s time to refresh it. In this session, you will be learning how to review whether everything’s running smoothly.

Ben Heath

Ben Heath

Ben Heath is the Founder & CEO of Lead Guru, a London based digital marketing agency that primarily provides fully managed, done-for-you Facebook advertising services.

Through the creation of digital marketing content and free premium resources, Ben has also helped many small business owners, entrepreneurs and marketers grow their businesses online. This has led to him becoming a leading figure in the digital marketing industry in the UK.

Biggest Facebook Ads Pitfalls: What To Avoid If You Don’t Want Your Ads To Flop

In the other sessions, you’ve learned about what you should be doing correctly in order to maximize your success with Facebook ads. Now, in this session, Monica will share what you need to AVOID doing with your Facebook ads.

Monica Louie

Monica Louie

Monica Louie is a Facebook Ads Coach for ambitious online entrepreneurs. She has worked with dozens of ambitious online entrepreneurs to help them grow their traffic, increase their email lists, and make more money.

How To Use Facebook To Get More Registrations For Your Webinar

Want to fill up your webinar with targeted leads? In this session, Jennifer will be sharing her strategies on getting lower cost webinar registrations with Facebook ads, as well as her retargeting strategy to get even more sales from the webinar registrants.

Jennifer Spivak

Jennifer Spivak

Jennifer Spivak helps businesses leverage the power of Facebook Advertising for non-stop lead generation and massive business growth. She has helped hundreds of businesses generate millions of dollars on Facebook, with many seeing a 1000% (not a typo) return on their ad campaigns. Jennifer also teaches Facebook Ads at The Startup Institute, and is an adjunct marketing professor at The City College of New York.

How To Use Facebook Advertising To Launch A Product

If you are launching a new product or service, you will need to create buzz and get the word out to the right people. Using Facebook ads is a great way to promote the launch of a product or service and generate excitement, and Maxwell will be teaching you how to successfully launch your product with Facebook ads for both physical or informational products, no matter your budget or the size of your email list.

Maxwell Finn

Maxwell Finn

Maxwell Finn is one of the world’s most sought-after Facebook advertising and E-commerce experts and has coached thousands of marketers and entrepreneurs. He is also the co-founder of an agency with the original Shark from Shark Tank, Kevin Harrington, and his agency runs Facebook ads and sales funnels for some of the biggest companies in the world like 3M. Maxwell is frequently invited to speak about Facebook advertising at some of the biggest and most prestigious events and masterminds in the world.

Grab Their Attention With Eye-Catching Ads On Facebook

One of the biggest challenges for a lot of marketers on Facebook is creating eye-catching ads on Facebook. There’s so much clutter on Facebook in general that the competition is high for a users’ attention, which is why it can be difficult to get a second glance. In this session, Louise will be sharing a few foolproof tricks and tips to create eye-catching ads on Facebook that can help increase your click-through rates—and your sales.

Louise McDonnell

Louise McDonnell

Louise Mc Donnell is a Facebook Marketing Expert who specialises in Facebook coaching, training and online training programmes. Louise was voted as one of the top worldwide 50 Facebook Marketing Bloggers by Feedspot and Springboard.com listed her as one of the top 108 digital marketing experts worth following.

Strategies For Local Facebook Ads Campaign That Accurately Targets The Right Audience

With Facebook’s targeting capabilities, local businesses are able to use Facebook ads to target the audience of their choice. It’s never been easier to get customers “in the door” as a local business. Gavin will share strategies that are specifically tailored to help local business owners grow their business with Facebook ads, and you’ll be able to use what you learn here to create and implement an effective strategy so you can finally start seeing big results.

Gavin Bell

Gavin Bell

Multi-award winning entrepreneur, Gavin Bell is often regarded as one of the worlds leading Facebook advertising experts. At just 21 years of age, he launched his social media agency, Blue Cliff Media. Fast forward two years and they’re working with brands across the world, helping them to transform the way they communicate and market themselves online. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.

GOOGLE ADWORDS DAY 1

What Can Google AdWords Do For Your Business? Understanding More About Google AdWords

If you are new to Google AdWords, you might be wondering how you can use Google AdWords to grow your business. In this session, Amy will share how Google AdWords work – from a 30,000 ft view.

Amy Hebdon

Amy Hebdon

Amy Hebdon is the Co-founder of Paid Search Magic and has been doing Paid Search since 2004. She trains PPC managers & DIYers to make magic with AdWords through coaching, consulting, audits, reporting, and courses. Amy is also the co-host of the Paid Search Magic Podcast.

Fundamentals: Tips For Your First Google AdWords Campaign

When set up and managed properly, AdWords is one of the best sources for new customers. In this session, you will learn the tips on creating a profitable first Google AdWords campaign.

Gil Hong

Gil Hong

Gil Hong is the Senior PPC Account Manager at Seer Interactive, and a speaker at the Hero Conference and State of Search Conference.

Understanding Keywords And The Research Tools You’ll Need To Use

In this session, you will learn what keywords are, how they work and how using them the right way can make a tremendous difference in your account. You will also learn about third party tools that you can use to enhance your keyword research and keyword planning.

Jeff Sauer

Jeff Sauer

Jeff Sauer is the founder of Jeffalytics, and is a Google Analytics and Digital Marketing expert speaker, trainer and mentor. He spent the last decade honing his expertise in Google AdWords, and designed techniques that helped his clients to generate billions in revenue. He also runs the PPC Mastery Course.

Keywords And The Different Stages Of The Buying Funnel

You’ll want to match keywords to the stages a purchaser goes through on their way to buying a product or a service. In this session, Lisa will share how to match your keywords with your sales funnel stages, and her keyword strategies for each stage of the funnel.

Lisa Raehsler

Lisa Raehsler

Lisa Raehsler is the founder of Big Click Co., a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. Lisa’s recent speaking engagements on search engine marketing include Bing Ads Connect, HeroConf, Pubcon, ClickZ Live, SES, OMS, MIMA, and SMX conferences.

Understanding The Incredible Dynamics Of The AdWords Auction

Google AdWords Auction is the process that happens with each Google search to decide which ads will appear and in which order those ads will show on the page (or whether or not any ads will show at all). In this session, Isaac will be sharing about the basic dynamics of the AdWords Auction, how Quality Score works and why it’s so important in the AdWords auction.

Isaac Rudansky

Isaac Rudansky

Isaac Rudansky is the co-founder and chief SEM strategist of the AdVenture Media Group, a digital advertising agency based in Long Island, New York. He has been teaching Google AdWords since 2012 and is a bestselling Udemy online course instructor. Isaac is also a regular contributor to industry leading blogs, including Search Engine Journal.

GOOGLE ADWORDS DAY 2

How To Monitor Your AdWords Performance And Optimize Your Campaigns

It is important to monitor ad performance and make changes when needed. In this session, you will learn how to regularly review and refine your account’s performance. In particular, you’ll learn how to monitor the status and progress of both your ads and their keywords.

Ed Leake

Ed Leake

Ed Leake is the Managing Director at Midas Media, a specialist PPC Agency based in the United Kingdom. Ed has been featured and interviewed on the BBC UK, BBC International, NBC News USA, Global News Canada and national press in the UK and across Europe.

Common Google AdWords Mistakes And How To Fix Them

Want your Google AdWords campaigns to be a success? In this session, Maddie will be sharing the common Google Adwords mistakes that most marketers make and how you can fix them.

Maddie Cary

Maddie Cary

Maddie Cary is the VP of Client Service at Point It Digital Marketing in Seattle. Maddie began her career in paid search marketing. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her sharing client successes and account learnings when she speaks at conferences like SMX, HeroConf, MNSearch, and PubCon.

Google AdWords Strategy For Epic E-Commerce Growth

Most e-commerce retailers are losing money on Google AdWords. But this doesn’t have to be the case. AdWords is an amazing channel for e-commerce because no other marketing channel brings you more relevant buyers with intent to buy. In this session, Andrew will be sharing his strategies on how you can drive e-commerce sales through AdWords.

Andrew Lolk

Andrew Lolk

Andrew Lolk is a paid search/social marketer, blogger, and entrepreneur. He’s the founder of SavvyRevenue: Helping savvy eCommerce stores profit with scalable PPC management. Previously, Andrew cofounded White Shark Media, an online marketing agency offering tailored PPC and SEO services to small businesses, where he served as VP of PPC and CMO for 6 years.

AdWords Ad Testing Strategies To Improve Your PPC Performance

One of the keys to achieving success with AdWords is through constant testing of your ads. From testing throughout the funnel to creating ads based on the funnel, Brad will be sharing his strategies including what testing metrics you should use and best ad creation practices.

Brad Geddes

Brad Geddes

AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.

Facebook Ads and AdWords: Better Together – How To 10X Your Online Marketing By Perfectly Mixing Google AdWords + Facebook Ads

Google’s astounding reach and Facebook’s unparalleled targeting opportunities are powerful when used together. In this session, learn from Ryan how you can combine both channels for powerful 10X results.

Ryan Masters

Ryan Masters

Seven years ago, with only had $500 left to survive, Ryan Masters built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold. Ryan is also a Google Certified Partner and he offers PPC Strategy, Setup & Management services.

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Why You Should Attend This Online Conference

Slash your learning curve and make progress fast.

Instead of spending years trying to “figure it out”, learn directly from the people who’ve done what you want to do. All sessions have clear actionable strategies and specific steps.

You don’t even need to leave your house – attend from your computer

Since this event is available online, there’s no travel and hotel to deal with.… saving you thousands of dollars, unpaid work leave, and time away from your family.

Watch at your convenience

With the Premium Pass, you’ll have lifelong access to all the interviews and bonus material forever. This way, you get to watch the sessions when you want, and wherever you want.

It is like sitting down for a personal 1-1 coaching session

Each expert talk covering the same content can cost several hundred or thousands of dollars for a single hour. Hugely expensive.

The speakers don’t hold back on information just so they can pitch their products or service at the end – far from it!

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Proudly organized by:

Meet your summit host, Chrys Tan.

Chrys was bitten by the entrepreneurial bug at an early age. At age 10, she bought soccer cards in bulk and sold them in school. Later, she turned down a university scholarship and moved to Thailand to start an apparel business. By age 27, she started and ran two online businesses while living around the world. She now runs Chrys Media, an educational company that runs online conferences, courses, and workshops for entrepreneurs and marketers.

@thisischrystan

OUR 2018 SPONSORS.

Become a PTC sponsor to power your brand to our attendees. Whether your priority is lead generation, brand awareness or positioning, our sponsorship packages are designed to connect you with your target audience.